Corporate INFO




Mana Jantanayingyong
Chairman of the Board of Directors

Dear Shareholders,

The Company did not only focus on developing the business structure, but also emphasize on social responsibility and sustainability through the implementation of social responsibility activities that are related to the out-of-home media business.

In 2018-2019, many important events considered a negative factor to the macroeconomic, such as the prolonged trade war, the protests in Hong Kong, the withdrawal from the European Union that was not yet according to the UK’s plans, including the outbreak of Coronavirus disease (COVID-19). The external factors also affected the economy, including domestic spending which slowed down due to external demand, the private investment which decelerated following the contraction of the export sector, including a high level of household debts. These factors are a challenge for entrepreneurs who are under pressure from bot external and domestic factors.

MACO started looking for new business opportunities to increase diversity in both geography and products. This diversity will reduce the risk of business operations amid pressure from various factors that are difficult to control. The Company, therefore, decided to adjust its operations by focusing on expanding the international media business and maintaining the ownership of the media in Thailand. For business abroad, we have expanded business opportunities to Malaysia and Indonesia through investment in VGI Global Media (Malaysia) Sdn. Bhd. (“VGM”), which has been granted the right to manage advertising media on the train in Malaysia for 10 years together with the expansion of the media business within Kuala Lumpur International Airport, Building 1 and Building 2. The Company also opened a business opportunity to Indonesia, in which the Company has been granted the right to manage advertising media in the first train of Jakarta for over 20 years. Jakarta is considered a strategic location to expand the out-of-home media business in Indonesia. From a population of over 10 million people, the Company sees a significant tendency for people to use public transport in the future.

For the domestic business direction, MACO has entered into an advertising media management agreement with Plan B Media Public Company Limited (“PlanB”), to assign PlanB to manage all marketing and sales of out-of-home media in Thailand. Given the thorough evaluation of the benefits that the Company and its shareholders will receive, the Company is confident that PlanB as the shareholder and business partner will help drive the potential for the sale of advertising media in Thailand more efficiently and allows the Company to continue expanding its business to international markets. All of the Company’s strategies in 2019 are considered as building a strong foundation for the business to promote the operations more effectively, respond to all needs of customers, as well as achieve stable and sustainable growth.

Another achievement that stresses the Company’s performance in 2019 is the receipt of a prestigious award, Best Investor Relations Awards, from SET Award 2019 for companies with a market capitalization between THB 3,000 - 10,000mn. This award reflects the importance of disclosing company information to shareholders, investors, and interested parties for them to obtain sufficient information to make decisions about the company’s securities.

The Company did not only focus on developing the business structure, but also emphasize on social responsibility and sustainability through the implementation of social responsibility activities that are related to the out-of-home media business, such as changing the light on billboards to LED bulbs to reduce energy and control the lighting properly, MACO Media for Share Project to share media space with the government agencies and the private entities that are nonprofit organizations in disseminating news or activities that are beneficial to the public, free of charge. Many agencies are interested in publicizing through this project such as the Ramathibodi Foundation, United Nations Children’s Fund (UNICEF), World Vision Foundation of Thailand, etc.

I would like to take this opportunity to inform you that after working with Master Ad Public Company Limited for 4 years, I would like to pass on the duties of the Chairman of the Board to Mr. Phoon Chiong Kit, who has experience in the advertising media business both domestically and internationally for a long time to manage, supervise and set operational policies for the business to grow even more.

Lastly, I am very pleased and proud to be working with the Company throughout the past period and would like to thank the shareholders, the employees, the stakeholders, all relevant departments that support the Company in all aspects, as well as giving confidence and trust to the Board of Directors in managing the mission. In this regard, as the chairman of the Board of Directors, I have the confidence that Mr. Phoon Chiong Kit will continue to manage and operate the Company under the sustainable and growth strategy.